UrbanTrend primarily used LinkedIn as its recruitment platform with a LinkedIn Recruiter membership. However, the traditional process required excessive time for personalization, led to delays in responses, and tied recruitment efficiency directly to the amount of time invested by recruiters, limiting scalability.

StrategyBrains AI tool streamlined UrbanTrends recruitment processes by automating candidate interactions, generating personalized communication scripts, managing multiple LinkedIn accounts for global hiring, and eliminating repetitive administrative tasks. This helped recruiters save time, improve response rates, and focus on higher-value tasks.

UrbanTrend faced challenges such as the excessive time required for personalized candidate interactions, delayed responses due to candidates not replying during work hours, and inefficiencies tied to manual LinkedIn account management. These challenges significantly hindered recruitment efficiency and created a bottleneck in acquiring top talent.