Ash***hna

B2B Marketing Strategy, Marketing Analytics, Market Planning, Go-to-Market Strategy

Founder and Chief Growth Officer at Growton

• Location: Bangalore Urban, Karnataka, India
• Duration: 2023-08 to Present
• Description: Growton helps SaaS companies reliably increase ARR with a comprehensive range of B2B marketing services. Our expertise includes Marketing Planning, Account-Based Marketing, Performance Marketing, and Brand Marketing.

AVP - Marketing at HighRadius

• Location: Bengaluru, Karnataka, India
• Duration: 2022-08 to 2023-11
• Description: I lead branding, demand generation, and field marketing → Branding: Improved awareness - grew brand search volume by >50% and brand-led pipeline by 2X YoY → Marketing Strategy and Planning: Part of the annual planning team. Designed the plan for a multi-product, multi-geo setup → Demand Generation: Grew marketing-led pipeline 80% YoY to $XX Million through ABM, digital, and brand marketing → Scaled digital marketing (SEO, SEM, Linkedin, Email, ABM) engine - Grew website visitors to X Million → Account-Based Marketing: Designed 1 to 1 and 1-to-many campaigns. Improved BDR productivity by 33% → Pipeline & Customer marketing: Improved SQL to logo conversion by 43%. Drove many million $ in expansion deal → Budget Management: Reduced the overall cost/lead by 60% YoY through optimal channel mix, conversion optimization → Website: Owned the messaging, user experience, and conversion optimization. Improved conversions by 34% → Content Marketing: Built the content playbook - 50+ guides, 250+ blogs - grew engagement rate by 42% → Brand Properties: Scaled CXO podcast to 50K downloads. Built and scaled newsletter for CXOs → Marketing Tech: GPT3, Copy.ai, Salesforce, Hubspot, Google Analytics, Adwords, Drift, Linkedin Campaigns → Partner Marketing: Conceptualised GTM campaigns with AWS, Microsoft, and 25+ regional partners → Team development: Mentoring a diverse marketing team of 50+ across the US, EMEA, and APAC → Stakeholder Management: Collaborated with a multi-cultural team of 50+ - sales, pre-sales, and product Fun facts about Highradius → >$100 Million ARR growing at >40% CAGR → We have raised $450 Million and are valued at >$3.3 Billion → Gartner Magic Quadrant Leader → Unilever to Uber, 700+ Fortune companies trust us → We process $7 Trillion worth of financial data

Marketing Director at Tact.ai

• Location: Bengaluru, Karnataka, India
• Duration: 2020-04 to 2022-08
• Description: → Setup marketing engine - improved top of the mind recall, generated Multi-Million $ pipeline in 18 months, and contributed 60% of company revenue → CRM Product launch: Owned positioning, messaging, PR, content marketing (25+ blogs), website (5X traffic growth) → Designed 1 to 1 (Account-Based Marketing) and 1-to-many (persona and industry) campaigns.

Advisor at Salesgear

• Location:
• Duration: 2021 to 2022
• Description:

Director - Marketing at Capillary Technologies

• Location: Bengaluru, Karnataka, India
• Duration: 2014-01 to 2020-04
• Description: Responsible for marketing strategy, branding, demand generation, field marketing, product marketing, budget management, customer marketing → Demand generation: Delivered 20X growth in the pipeline for marketing, retail, and eCommerce SaaS products → Digital Marketing: Scaled digital channels (SEO, SEM, Display, Linkedin, Email, ABM) - led to 60% pipeline share (overall company) → Field Marketing: Planned and executed 50+ events across APJ for lead generation, pipeline, and advocacy → Branding: Launched award-winning campaigns Easyverse, Climb the Ladder, Consumer Ready → Built a challenger brand with a target media mix (own, earned, and paid). Featured in Forbes, HBR, Gartner → Product Marketing: Responsible for value proposition, benchmarking, success stories, videos, and product collateral → Content Marketing: Launched Future #Ready series (Webinars & Podcasts), 50+ guides, 250+ blogs → Co-authored Its Commerce Sense (with Microsoft), a digital transformation book - 5000+ downloads → Community: Scaled LinkedIn from 2,500 to 90,000 followers. Built a branded community of 10,000+ users → Strategic Marketing Partnerships: Conceptualised GTM campaigns with Microsoft, AWS, and associations → Marketing Planning and Reporting: Worked with business development and sales - set lead nurturing to improve conversions → Budget management: Managed a multimillion $ budget across geos and channels. Reduced cost by 250% → Stakeholder Management: Collaborated with a multi-cultural team of 50+ - sales, pre-sales, and product → Coach: Built and mentored a diverse marketing team across the US, EMEA, and APAC