Irv***lin
Education
University of San Diego
- Degree: Bachelor of Business Administration (B.B.A.)
- Field of Study: Business Administration and Management, General
- Description: Activities and societies: Rugby, Student International Business Council (SIBC) Active participant in Business School Administration management. Worked directly with Internship Program Coordinator to update SBA Internship Database, assist students with internship search, and co-ordinate Internship program with several faculty members.
Marian Catholic HS
- Degree: High School
- Field of Study: High School/Secondary Diplomas and Certificates
- Description: Activities and societies: Football, ASB, Basketball, Golf
Skills:
PPC, SEM
Work Experience:
Associate Director, Digital Marketing HCP & Consumer at Currax Pharmaceuticals LLC
- Duration: Feb 2021 to Present
- Description: FDA letter resolution execution & closeout https://fda.gov/inspections-compliance-enforcement-and-criminal-investigations/warning-letters/nalpropion-pharmaceuticals-llc-610942-05102023 Telemedicine channel optimization Unbranded & Branded DTC - Paid Search, Paid Social, SEO, & Analytics Physician Locator Mobile UX optimization Branded site refresh launch & UK Market telemedicine optimization Omnichannel HCP planning and execution YouTube Channel launch and YouTube CTV/ Video Action campaign execution
Managing Director at Firefly Marketing
- Location: San Diego County, California, United States
- Duration: Mar 2012 to Present
- Description: As Principle and Co-founder of Firefly Marketing I work together with my team to provide digital marketing strategy and consulting for clients in several verticals including work for a major credit card company, national non-profit agency, a web-based consumer services company, an executive advisory group, an international film school, a national mattress retailer and a national luxury diamond buyer to name a few. We develop full pay-per-click strategies, audits, account restructures and offer daily campaign management. We continuously work to improve ad campaign and website performance through landing page recommendations, content marketing, user experience reviews and search engine optimization practices. We have also collaborated with several agencies such BlueGlass Interactive, SEM International, Red Door Interactive & Internet Marketing Inc. to assist on SEO, RFP, and PPC projects.
Senior Manager, Growth Marketing HCP & Consumer at Nalpropion Pharmaceuticals, Inc.
- Location: San Diego County, California, United States
- Duration: Aug 2018 to Feb 2021
Senior Manager, Growth Marketing HCP & Consumer at Orexigen Therapeutics
- Location: San Diego
- Duration: Aug 2017 to Aug 2018
- Description: Driving the Next Horizon of Biopharmaceutical Digital Growth – Consumer and HCP Contrave.com Fully responsible for SEM, SEO, Paid Social, & MailChimp CRM execution for the Contrave brand ~$10MM+ annual spend Contrave produced record telemedicine RX orders, site engagement, High Value Conversions and sessions YoY 2018 MLR participant leveraging Veeva program for introduction of new creatives to the weekly MLR review process Top internal digital resource for POVs related to display banner, video, sequential messaging, and content strategy. Owner of Find a Doctor experience through Health Grades and the display media component of the partnership Development of cross channel digital metrics dashboard leveraging http://improvado.io/ Telemedicine Funnel optimization and vendor management Major agency RFP contributor during selection process 2017
Account Director at Rio SEO Automation Software
- Location: San Diego County, California, United States
- Duration: Aug 2016 to Aug 2017
- Description: Main relationship point of contact for 27 brands in healthcare, finance, retail, eCommerce, restaurant, hospitality, & B2B Responsible for strategic implementation, deployment, & on-going execution of Rio SEO software & services for all assigned accounts Provide strategic omnichannel recommendations to improve overall business performance outside of Rio SEO’s core competency, Local SEO. Building Rio’s new service offering of Local SEO management, Custom Content Development, Link Building, Paid Local Media management, Analytics Implementation, & key strategic partnerships such as Yelp
Candidate Intelligence Report
AI-powered analysis from the perspective of a US hiring director — evaluating career continuity, growth trajectory, and role fit.
Career Continuity & Risk Assessment
The candidate demonstrates continuous engagement in digital marketing roles from 2005 onward with overlapping positions, indicating no employment gaps.
Consistent focus on digital marketing across multiple industries (tech, healthcare, pharma, agencies) with emphasis on growth, PPC, paid social, and multichannel strategies.
Several shorter stints in 2016-2018 (Rio SEO, Orexigen, Nalpropion) alongside long-standing leadership at Firefly and ongoing roles, suggesting some mid-career mobility but with sustained senior responsibilities.
Educational background (University of San Diego) aligns with a long, strategic career in digital marketing and growth, including healthcare/pharma domains.
Career Growth Curve
Best-Fit Roles (Top 5)
Vice President of Growth Marketing - Life Sciences / Biopharma95% fit
Proven record leading omnichannel growth initiatives across HCP and consumer segments with significant paid media expertise and multi-market success; aligns with Currax/Nalpropion/Orexigen experience and agency roots.
Director of Digital Marketing - Healthcare (HCP) & Consumer92% fit
Direct alignment with healthcare-focused marketing, telemedicine, and digital channels; strong leadership and channel mix (PPC, paid social, SEO, video) fits this level.
Senior Director / Head of Paid Media & Performance Marketing90% fit
Deep expertise in PPC, SEM, paid social, and measurement with a history of managing large budgets and driving performance; suitable for an enterprise marketing function or agency leadership.
Managing Director - Digital Strategy (Healthcare / Agency)87% fit
Proven agency leadership, client development, and cross-functional program management; could lead a digital strategy practice or an agency growth function.
Head of Growth Marketing - Healthcare Tech / SaaS80% fit
Strong growth mindset and data-driven optimization across channels; cross-domain experience with telemedicine and digital product marketing transferable to healthtech or SaaS with health verticals.
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