Kim***ark

Business Insights, Performance Metrics, Paid Social Media, Driving Results

Global E-commerce and Marketing Lead at N.Peal London

• Location:
• Duration: 2023-11 to Present
• Description: The primary focus has been leading omni-channel performance across the UK, EU, and US markets as part of the senior leadership team, reporting directly to the MD and CEO. This has involved driving efficiencies across e-commerce and marketing channels while achieving sustained revenue growth. Key initiatives have successfully delivered EBIT growth and enhanced profitability across all regions. Delivered YoY revenue growth across key international markets: 18% in EU, 27% in US, and 3% in UK, exceeding EBIT targets and driving global expansion strategies. • Led high-profile campaigns such as Hollywood Authentic, Jockey Club and 007 Goldfinger, driving double RoAS through innovative creative strategies and effective digital marketing execution. • Developed and executed integrated campaigns across digital, OOH, social media, and retail channels, aligning with seasonal and global strategies to maximise impact and ROI. • Led PPC, SEO, and PR agency collaboration to optimise customer acquisition, trial new media formats, and deliver measurable performance enhancements. • Implemented strategic cost reductions and channel optimisations, including the upgrade to Shopify 2.0, improving operational efficiency and performance across the website and all digital channels. • Managed all marketing budgets across all territories, ensuring efficient allocation of resources to maximise ROI. • Managed and developed a high-performing team across e-commerce, marketing, and operations, fostering consistent international market success and operational excellence. • As a senior leadership team member, I have played a key role in shaping high-level strategies, presenting data-driven plans at board meetings, justifying budgets, and effectively communicating trade performance across international markets and wholesale channels. • Created advanced reporting systems by integrating Excel with analytics platforms to improve performance tracking, simplify reporting, and enable rapid decision-making.

Country Trading and Digital Marketing Manager for JD Sports Ireland/UK at JD Sports Fashion

• Location: Manchester Area, United Kingdom
• Duration: 2021-11 to 2023-10
• Description: The Key focus has been to identify commercial opportunities and efficiencies across all aspects of the territory including supporting the opening of a new in-country distribution centre, refining the online marketing strategy and increase efficiencies across all digital channels resulting in lowering COS YoY while maintaining a positive LFL growth. Responsible for the overall performance of the market; reviewing, evaluating and benchmarking the JD Ireland proposition. Working closely with all key stakeholders to understand the wider regional activity and seasonal impacts to develop the omnichannel trading plan. Ownership of the Ireland P&L from revenue to EBIT to drive actions, identifying efficiencies and sign off commercial activity proposals resulting in EBIT growth of 21% YoY while COS dropped by 4pps. Working closely with commercial finance for budgeting, re-forecasting and operational improvements. Sign off all short & long term strategies for the digital marketing channels such as CRM (Multimillion database +20% YoY), Content, Social (5% continual weekly growth in 2022), Influencers, brand and activations working closely with Paid media (reducing COS by 2pps YoY) and affiliates to ensure they meet expectations. Reporting to the senior leadership team including EMEA Digital Trading, Multichannel performance and marketing directors on WTD, MTD and YTD performance. Managing relationships and expectations with the head of global trade, building on key relationships with regional marketing, VM and retail teams to ensure the omnichannel plan is delivered. Drive regional insights into buying and merchandising so that considerations are made on a market level. Responsible for the recruitment, training, management and development of a team of over 10 direct reports across various functions. Management and roll out of key projects such as ‘Ship from Store’, ’Click and collect’, Loyalty programme, dual fulfilment.

Senior Country Marketing Specialist for JD Sports Germany & Austria at JD Sports Fashion

• Location: United Kingdom
• Duration: 2020-03 to 2021-11
• Description: Identify, manage and mitigate risk to the country’s online performance. Ensuring that potential risk to service, sales and profits are quickly identified and mitigation plans put in place. Ownership of the trading plans to deliver targeted revenues in line with the budget to ensure sufficient costs controls are in place, resulting in an increase of sales +725% in Austria and +110% in Germany YoY. Work closely with all the digital performance marketing channels to adjust budgets where necessary and challenge on their daily/weekly/quarterly position. Ownership of the navigation, merchandising and design of the website to increase website traffic, leads generation and new customer acquisitions. Managing the stock availability and content proposition to maximise gross profit percentage. Align the trade calendar across the business to maximise local events and campaigns to enhance brand awareness in the market and drive growth, improving market share by 1pps YoY in Germany. Detailed understanding of device mix and focus on growing app/mobile in the market. Responsible for leading, motivating and developing the German and Austrian teams composed of over 25 employees to achieve consistent growth as well as ensuring high levels of job satisfaction and colleague retention.

Ecommerce New Market Expansion for JD Sports Thailand at JD Sports Fashion

• Location: Thailand
• Duration: 2019-12 to 2020-03
• Description: Supported the technology and project teams in creating a new website and set up JD systems across merchandising, marketing channels such as CRM, paid media and distribution network in Thailand. Helped negotiate the contracts, trained and on-boarded a 3rd party business as well as working closely with the Thai authorities to set up operations and expand JD online into Thailand. Launched the website and supported trading for first 6 months until established, growing it into a £0.5m business in its first year.

Senior Ecommerce Marketing Specialist for JD Sports Malaysia/ Singapore (SEA), based in Kuala Lumpur at JD Sports Fashion plc

• Location: Kuala Lumpur, Malaysia
• Duration: 2019-08 to 2020-03
• Description: Collaborated with the local team to develop and align the JD strategy in Asia with a focus on CRM, social and trade. Malaysia revenue increased +35%, CR% +23% and overall lift in transactions +54%. Built and developed key relationships with brand partners such as Nike to enhance the brands visibility in-store and online, developing brand campaigns to maximise product launches. Worked with local and UK distribution to set up dual fulfilment in Singapore, increasing revenue by +70% in 6 months.