Mar***Jr.

Outbound Marketing, Startups, CRM, Sales Process

Director - Brazil at Quizizz

• Location:
• Duration: 2024-08 to Present
• Description:

Director - Brazil at Electude

• Location:
• Duration: 2022-12 to 2024-08
• Description:

Country Manager - Brazil at Edpuzzle

• Location: São Paulo, Brasil
• Duration: 2022-01 to 2022-11
• Description: Reporting to the International Sales VP • Conducting company startup strategy in Brazil; managing Business and Marketing Plans through direct B2B channels and sales (small, medium and large accounts). • Definition of commercial targets and objectives, OKR, KPI and ARR management. • Daily operation planning and optimization, efficient budget management, management of internal and external relations and contract negotiation. • Implementation of the process to hire and qualify a solid team in Brazil.  Channel program structuring, defining 5 partners for total coverage (including the public sector);  18% total user-base increase;  Software localization attending local needs.

Director of Sales - Brazil at ActiveCampaign

• Location: Brasil
• Duration: 2021-01 to 2021-12
• Description: Reported to the Global Sales VP (USA) • Responsible for all Sales operations in Brazil, including Direct Sales, Business Development, Channel Operations, GTM Strategy, Lead Generation through Marketing, active client Retention and Expansion. • Leading a team of 2 Sales Managers, 2 Presales Managers, 2 Channel Managers, 16 Inside Sales Salespeople and 16 Sales Development Representatives (SDR).  Channel-based sales creation, management with a network of 250 agencies and Outbound area;  70% YoY revenue growth ($+15M ARR) and 103% in client numbers (+15,000 clients), 97%retention;  3 employees elected to the President's Club: 1 Presales Manager, 1 Inside Sales Vendor, 1 Outbound Vendor;  Inclusion and Diversity: 50% of employees in the region were women;  7 employees promoted, increasing internal satisfaction, commitment to the company, career plan.

Regional Director - Brazil at Instructure

• Location: São Paulo Area, Brazil
• Duration: 2016-01 to 2020-12
• Description: Reported to the LatAm VP • Brazilian operation startup (B2B-direct sales), establishing the company regionally, developing the market plan, sales strategy and brand awareness, lead generation, marketing, events and client service. • Relations with the most prestigious universities and companies in Brazil, opinion makers, unions and the main decision-makers. • Leading a team of 3 Sales Development Representatives (SDR) and 4 Sales Managers.  Awarded as one of the Top 3 Brands in the Corporate Education/Qualification market;  10M ARR in Sales ; 90% Retention;  Deployment of Sales Challenger Sale methodology;  President's Club: 2020, 2019.