Hi G***e, I’m J***e, HR Recruiter at S***R. I came across your profile and was really impressed by your 10+ years of driving social strategy and influencer campaigns,especially your recent work at M***y and your savvy in the metaverse space. We’re currently looking for a Director of Social Strategy & Innovation to lead integrated social and influencer initiatives, explore emerging virtual channels, and mentor a multidisciplinary team in our metaverse-enabled beauty & fashion tech environment. Would you be open to a brief chat to see if this role aligns with your career goals? I’d love to share more details.

Hi G***e, Great to hear you’re interested! Here’s a bit more about S***R and the Director of Social Strategy & Innovation role: Company Snapshot • Metaverse-enabled beauty & fashion tech innovator (50,200 people) • Collaborative, cross-disciplinary environment,blend XR, product, design and marketing • Strong focus on experimentation, learning and professional growth Role Highlights • Lead end-to-end social and influencer strategy across beauty, fashion and virtual channels,building on your success at M***y and T***s collaborations • Conceptualize and execute cutting-edge campaigns in the metaverse,leveraging emerging platforms, viral trends and meme culture to drive engagement • Manage and mentor a multidisciplinary team of strategists, content creators and influencers,fostering their development and aligning with key KPIs • Forge strategic partnerships and community initiatives,expanding our market presence and amplifying brand culture What You’ll Love • High-impact role with direct visibility to the executive team and Founder • Opportunity to define best practices in a fast-growing segment of beauty/fashion tech • Dedicated budget and internal resource support,access to XR tools, cross-functional stakeholders and innovation labs • Competitive salary + performance bonus and equity package, plus standard health and wellness benefits Does this align with what you’re looking for? I’d be happy to dive deeper. I’m free Wednesday 2:00,4:00 PM ET or Thursday 11:00 AM,1:00 PM ET,do either work for a quick 30-minute chat? Feel free to suggest another time if that’s easier. Looking forward to your thoughts! Best, J***e HR Recruiter, S***R

Hi G***e, Great,Thursday at 11:00 AM ET it is. Here’s a quick overview: Team Structure • You’ll lead a 5-person social & influencer team (2 strategists, 2 content producers, 1 influencer manager) • Close partnerships with XR/product designers, community leads and paid media Primary KPIs • Cross-channel engagement rate & community growth (including metaverse spaces) • Campaign ROI and influencer efficiency • Brand sentiment uplift and share of voice • Activation participation in virtual events Biggest Metaverse Challenge • Platforms and best practices are still evolving,benchmarks are limited, so rapid testing and iteration are key • Balancing creative innovation with seamless user experience and measurable impact requires tight collaboration between marketing and tech I’ll send a calendar invite for our 30-minute chat. Looking forward to diving deeper on Thursday! Best, J***e HR Recruiter, S***R

Hi G***e , great questions. On a day-to-day basis our social team operates as a tight cross-functional pod with two XR/product designers and our paid-media lead. We kick off each morning with a 10-minute stand-up to align on active campaigns, upcoming feature launches or virtual activations, then have a weekly creative sprint where social, XR and paid-media map out storyboards, user flows and amplification plans together. Everything lives in a shared roadmap (A***a/S***k), so you can see how design timelines and media buys dovetail, iterate rapidly on creative specs, and pivot on emerging trends. As Director, you’d have your own innovation budget and direct access to our internal XR lab and engineering resources. You can green-light small- to mid-sized metaverse pilots (typically up to mid-five figures) on your own and push prototypes live within days. For larger tests, we use a streamlined review process with our VP of Marketing, so you never get bogged down in red tape. Happy to dive into real examples on Thursday at 11 AM. Looking forward! J***e

Hi G***e, Great questions,here’s how we approach those mid-five-figure pilots: 1. Core KPIs for “graduation” • Quantitative: cross-channel engagement rate (likes, comments, re-shares), session length or dwell time in our XR space, CTR on any CTAs or shoppable moments, and influencer efficiency (cost per engaged user or purchase). We set benchmarks based on past activations,usually aiming for 15,20% above our baseline engagement and a measurable uptick in conversions or sign-ups. • Qualitative brand lift: sentiment analysis on social mentions and in-platform chat, post-activation surveys of targeted community members, and earned media/value of press pickups. We look for a net positive shift in brand sentiment and distinct storytelling moments that resonate with our audience (think: organic UGC or creator testimonials). 2. Balancing the two We never treat raw numbers in isolation. For example, if a pilot generates high click-throughs but the sentiment skews negative, we’ll pause and refine creative or choose different talent. Conversely, if sentiment is glowing but engagement is light, we’ll optimize distribution or incentivize deeper participation. Our weekly post-mortems blend dashboard metrics with voice-of-customer insights to decide go/no-go. 3. Timeline to live prototype • Small pilots (up to low five figures): 1,2 weeks from green-light to live demo,leverage our XR lab’s rapid-build templates and pre-approved influencer packs. • Mid-five-figure tests: typically 3,4 weeks. That includes storyboard sign-off, lightweight dev sprint, influencer onboarding, and QA in our virtual environment. If you hit your go/no-go KPI gates at week two, you can even pivot mid-sprint. Happy to share a recent case study on Thursday to illustrate; looking forward to unpacking more at 11:00 AM ET. Best, J***e

Hi G***e,absolutely. Here’s one recent $55K mid-five-figure pilot we ran to stress-test an AR-powered beauty drop in our XR space: 1. Baselines • Static social engagement: 10% • Average dwell time in our virtual try-on: 45 sec • Net brand sentiment (social listening): +6 2. Week 2 targets • Engagement: 18% • Dwell time: 75 sec • Net sentiment: +15 3. Week 2 results • Engagement hit 16% • Dwell time climbed to 68 sec • Sentiment reached +12 4. Tactical pivots when sentiment dipped • Issue: Around day 10 our AR shader misaligned on deeper skin tones, triggering some negative comments. • Action: Paused paid amplification, pushed a shader update through our XR lab, and published a “behind-the-scenes” reel explaining the fix. • Amplification: Shifted half the budget into micro-influencers who showcased the corrected filter in authentic UGC. 5. Outcome by day 5 post-pivot • Engagement jumped to 21% (+31% vs. baseline) • Net sentiment soared to +18 • We unlocked the scale gate and layered in four macro-influencers, ultimately driving a 2.5× ROI on that pilot. Happy to unpack more of the learnings and creative playbook on Thursday at 11 AM ET. Looking forward! J***e