Hi K***y, I came across your profile and was really impressed by how you’ve built W***d O***d with a strong cruelty-free and dermatologically tested ethos,exactly the kind of passion we value. I’m J***e, an HR Recruiter at StrategyBrain, and we’re partnering with E***c C***s to find a Brand Manager for their cruelty-free makeup lines. Given your hands-on experience developing ethical beauty services and staying ahead of trends, I’d love to share more about this opportunity and hear about what you’re looking for next. Would you be open to a brief chat? Best regards, J***e

Hi K***y, great to hear back! Here’s a quick overview of E***c C***s and the Brand Manager, Cruelty-Free Cosmetics role: Company Snapshot • Fast-growing beauty brand focused exclusively on sustainable, dermatologically tested, cruelty-free makeup • Team of 100+ passionate professionals collaborating on ethical innovation and personalized customer experiences Role & Responsibilities 1. Develop and manage new cruelty-free product lines from concept through launch, ensuring allergen-free, dermatologist-tested formulations 2. Craft and execute brand strategies and marketing campaigns that underscore our ethical and sustainable values 3. Lead trend research,identify emerging global makeup styles and translate them into products that keep E***c ahead of the curve 4. Train and mentor makeup artists and sales teams on product knowledge, application techniques, and bespoke client service 5. Collaborate with R&D, supply chain teams, and external dermatologists to guarantee product safety and quality Why You’re a Strong Fit • Your hands-on experience founding W***d O***d with a cruelty-free, skin-friendly ethos mirrors our core mission • Your track record of staying on top of global beauty trends and delivering personalized service aligns perfectly with this role’s focus Growth & Support • End-to-end ownership of product lines, with clear paths to senior leadership • Access to R&D experts, marketing budgets, and cross-functional teams to drive your ideas forward Does this sound like what you’re looking for? Any areas you’d like me to expand on? I’m happy to chat through the details,would a 15-minute call on Thursday at 10 am GMT or Friday at 2 pm GMT work for you? Let me know what suits your schedule. Looking forward to it!

Hi K***y, Great,Thursday at 10 am GMT is locked in. I’ll send a calendar invite with Zoom details shortly. As for team structure, you’d join E***c’s Marketing Leadership Team and report directly to the VP of Marketing. You’ll work closely with our R&D lead (who manages dermatological testing), the supply-chain manager, product marketing specialists, and our external dermatologists. There’s also a small B***d E***n team,two junior brand coordinators and a digital marketing analyst,who will support your campaigns. In terms of immediate priorities, you’d: • Own the next cruelty-free product line from concept through launch,defining positioning, timelines and budgets • Align cross-functional stakeholders (R&D, supply chain, external testing labs) to meet our dermatological and allergen-free standards • Craft and kick off a go-to-market plan that spotlights our ethical commitment • Begin training makeup artists and sales teams on new formulations and application techniques The biggest challenge is balancing speed to market with rigorous testing and keeping everything on-brand and on-budget. It’s a fast-paced environment, but your hands-on experience at W***d O***d will be a huge asset. Looking forward to digging into this further on Thursday! Best, J***e

Hi K***y, Great questions. Here’s a high-level view of what you can expect for our next cruelty-free line: 1. Timeline - 4,6 months end-to-end, broken into clear phases: • Month 1: Concept validation & positioning • Months 2,3: Formulation, dermatologist testing & regulatory sign-off • Month 4: Packaging design, photography/video shoots & asset creation • Month 5: Campaign build-out, retailer onboarding & internal training • Launch (end Month 5/beginning Month 6): Go-live, rollout & performance tracking 2. Key Performance Indicators • Milestone adherence , hitting each phase deadline on schedule • Budget variance , keeping spend within a 5% tolerance • Initial sell-in volume , securing target listings with top accounts • Distribution coverage , onboarding X new retail doors (number set collaboratively) • Digital engagement , driving double-digit lifts in social impressions/engagement • Training completion , certifying 100% of our makeup artists & sales teams within two weeks of launch (We’ll refine exact numbers with you, based on past launches and channel mix.) 3. B***d E***n Team Autonomy • They own day-to-day campaign delivery,briefing agencies, building media plans, creating assets and running digital ads. • You set the strategic vision, approve budgets and final creative, and they execute against those guardrails. • They’ll bring you weekly summaries and flag any blockers; major pivots or budget changes come through your desk for sign-off. Hope that gives you a clear picture. Let me know if you’d like any further detail before our call at 10 am GMT on Thursday. Looking forward to diving deeper! Best, J***e

Hi K***y, Great questions,here’s some more detail: 1. Typical Budget Range • New cruelty-free lines at E***c generally sit in the mid-six-figure GBP range,roughly £350K,£600K per launch. • That number covers R&D support (formulation, dermatology), packaging, creative assets (photo/video), trade spend and digital media. 2. Authority Over Resource Allocation • You’ll have full P&L ownership for your line, setting and approving budget line items across channels. • You can reallocate up to a 5,10% variance without extra sign-off. Anything beyond that or major scope changes would route to the VP of Marketing. • Weekly budget reviews with your B***d E***n team ensure you stay ahead of spend and performance. 3. Historical Retail Door Performance • On average, our past launches have secured between 900,1,200 net new retail doors in the UK & EU within the first 6 months,varying by category and channel mix. • For example, our vegan lipstick range opened 1,100 doors, while a mineral foundation line landed about 950 in that timeframe. • We’ll work together to set a realistic target aligned to your market insights and the specific product segment. Hope this gives you a solid starting point. Let me know if there’s anything else you’d like clarified before our 10 am GMT call on Thursday. Looking forward to diving deeper! Best, J***e

Hi K***y, Great questions. Here’s how we approach ROI/margin targets and performance tracking at E***c: 1. ROI & Margin Targets • Gross Margin: We typically budget a 60,65% gross margin for new cruelty-free lines. • ROI: We look for a 120,150% return on marketing investment within the first 12 months post-launch. • Flexibility: Those initial targets are set during launch planning, but we revisit them once we see early sell-in. If trade-in data or channel performance significantly outpaces (or underperforms) expectations, we’ll convene a quick forecast review with Finance,and can adjust pricing, promotional support or mix assumptions to protect margin and ROI goals. 2. Analytics & Dashboards • Central BI Platform: You’ll have access to our internal analytics portal, where real-time dashboards display sell-in vs. sell-through, revenue, gross margin and ROI by channel. • Weekly Sell-In Tracker: A live tracker updates on new retailer listings, sell-in velocity and inventory health. • Digital & Social Insights: You’ll tap into our marketing analytics suite (web traffic, social engagement and digital ad performance) so you can correlate campaign spend to online conversions. • Executive Reports: Monthly deep-dives consolidate all of the above into an easy-read P&L and performance snapshot. Let me know if you’d like any examples pulled into Thursday’s call or if there’s anything else I can clarify ahead of our 10 am GMT chat. Looking forward to diving deeper! Best, J***e

Hi K***y, Here’s an overview of the kind of weekly dashboard snapshot you’d see in our BI portal: • Sell-In vs. Target by Channel • Sell-Through Velocity and Inventory Health • Revenue vs. Plan (by SKU / region) • Gross Margin % (overall and by channel) • Marketing Spend & ROI by Campaign • New Retail Doors Added vs. Goal • Digital Engagement (impressions, clicks, conversion rates) All charts are interactive,you’ll have admin-level access to filter by date range, drill into specific accounts or SKUs, and build your own views. As for recalibrating ROI/margin targets post-launch: • We hold a formal review at 6,8 weeks to assess early sell-in data • Monthly forecast refreshes for the first quarter • Quarterly check-ins thereafter (with ad-hoc adjustments if performance deviates >10%) You’ll be empowered to tweak assumptions, update forecasts and export reports directly in the platform. Let me know if you’d like a quick BI demo or a sample screenshot ahead of our 10 am GMT call on Thursday. Looking forward to it! Best, J***e