Hi O***, I’m Jasmine, an HR Recruiter at StrategyBrain partnering with P***s. I came across your profile and was impressed by your track record as Founder at O***e,especially your expertise in price positioning, branding and client relationship management. We’re currently searching for a Head of Business Development & Strategy, Real Estate to lead market expansion and growth initiatives in a fast-growing PropTech consultancy. Would you be interested in a quick chat to learn more about this role? Best regards, Jasmine

Hi O***, Great to hear from you,and I agree, your track record in price positioning, branding and client growth at O***e aligns really well with what we’re looking for. Here’s a brief overview of the Head of Business Development & Strategy role at P***s: • Core Responsibilities , Lead development and execution of growth strategies to hit revenue targets and expand into new markets , Drive market research, price positioning and competitive analysis to optimize our PropTech offerings , Build and nurture high-value client relationships to secure repeat and referral business , Oversee branding and marketing campaigns (including personal branding initiatives) to raise our profile and generate leads , Provide SME setup consultancy, asset management guidance and operational best practices to ensure stability and scalable growth • Why It’s a Strong Fit for You , Leverage your pricing/positioning expertise and strong branding background in a fast-growing PropTech environment , Apply your hands-on client-growth skills to shape our strategic partnerships and drive topline performance , Utilize your SME consulting and asset management experience to build scalable processes from day one • Growth & Support , You’ll be a key member of the leadership team, with clear paths to broader executive responsibility , We offer a collaborative, entrepreneurial culture, regular training resources and cross-functional support , Competitive salary package plus bonus structure and potential equity incentives Would you be open to a 30-minute chat this week? I’m available on: • Wednesday, March 15th at 10:00,11:00 AM GST • Thursday, March 16th at 2:00,4:00 PM GST If those slots don’t work, just let me know your preferred time and I’ll do my best to accommodate. Looking forward to diving deeper into how this role could be a win,win for both you and P***s. Best regards, Jasmine HR Recruiter, StrategyBrain (for P***s)

Hi O***, Great,looking forward to our chat on Wednesday the 15th at 10 AM GST. To answer your questions: 1. You’ll report directly to our CEO, working closely with the executive leadership team (including Product and Marketing heads). 2. Today’s Business Development & Strategy team is a tight-knit group of three professionals handling market research, partnerships and client acquisition. As Head, you’d lead and grow this team. 3. The primary challenge for this role is driving our next phase of market expansion,refining our PropTech offering’s price positioning, establishing strong go-to-market plans in new regions, and securing high-value clients to hit ambitious revenue targets. Let me know if you need anything ahead of Wednesday. Speak soon! Best, Jasmine HR Recruiter, StrategyBrain (for P***s)

Hi O***, Glad to dive into more detail. Today’s small team of three includes: • A Market Research Analyst with deep PropTech market expertise • A Partnerships Manager who’s forged strategic alliances across the region • A Business Development Specialist focused on lead generation and client onboarding As Head, you’ll inherit a hiring budget to add 2,3 FTEs over the next six months, plus full access to our marketing/events budget, enterprise CRM, and market-intelligence tools. You’ll also partner closely with Product, Marketing and Finance for any additional resources you need. We’ll measure your success in the first 6 months by: 1. Team build-out , onboarding your first 2 hires by month 3 2. Pipeline growth , establishing a qualified sales pipeline that aligns with our quarterly revenue targets 3. Market expansion , launching a go-to-market plan in at least one new region 4. Client wins , closing initial contracts with 3,5 high-value clients 5. Process implementation , rolling out repeatable pricing, positioning and reporting frameworks These KPIs will tie directly into your bonus and equity milestones. Let me know if you’d like to tweak any of these metrics before our call on Wednesday! Best, Jasmine HR Recruiter, StrategyBrain (for P***s)

Hi O***, Great questions,here are some initial thoughts ahead of our call on Wednesday: 1. Target Region - Saudi Arabia (Riyadh/Dammam): It’s the largest GCC market right now, with strong PropTech adoption and mega-projects driving demand. Your existing network and F***u/E***R roadshow experience would translate well here. - Secondary option: Egypt, where digital real estate platforms are gaining momentum and you’ve already demonstrated success at the E***R roadshow in Cairo. 2. Ideal 2,3 FTE Profiles • Senior BD Manager (local network in KSA/Egypt, track record in PropTech or real estate tech) • Market & Pricing Analyst (data-driven, familiar with competitive landscaping and price positioning in the target market) • Marketing/Partnerships Coordinator (digital lead gen, event management, and personal-branding campaigns to seed the pipeline) 3. Securing Extra Budget - You’ll work closely with Finance and the CEO to build a concise business case: align projected revenue uplift (pipeline growth, client wins) to incremental headcount costs. - We review resource requests in our quarterly planning forum,strong early KPIs (hires onboarded by month 3, initial contracts signed) will help you fast-track approval. - In the meantime, you’ll have flexibility to reallocate part of the existing marketing and events budget toward pilot hires, demonstrating quick wins before scaling further. Hope this gives you a clear picture. We can refine targets, profiles and the approval roadmap in our 15th-March discussion,looking forward to diving deeper! Best, Jasmine HR Recruiter, StrategyBrain (for P***s)

Hi O***, Great questions. Based on our model and your E***R roadshow success, we’d expect by the end of month 3: • A qualified pipeline of roughly USD 4,5 million (or AED 15,18 million) • An ROI of at least 3:1 on the initial headcount and marketing investment Hitting those thresholds would unlock the next tranche of budget in our quarterly planning review. For the Senior BD Manager in KSA, we’re targeting a base salary in the USD 90K,110K range (approx. SAR 340K,420K) plus a 20,25% performance bonus. That band aligns with top-tier local talent and our goal to move quickly in Riyadh/Dammam. Let me know if you’d like to fine-tune these figures before our call. Best, Jasmine

Hi O***, Great questions,here’s how we’re defining and measuring the pipeline: 1. Lead Stages • MQL (Marketing Qualified Lead): Downloaded a whitepaper, attended a webinar or responded to an email campaign,initial interest but not yet vetted by Sales. • SQL (Sales Qualified Lead): You’ve had a discovery call, validated budget and timeline, and the opportunity fits our core PropTech offerings. These are the leads we count toward your active pipeline. • Signed PO: Contract executed and deal officially closed (we report these separately as “Bookings”). 2. Typical Deal Cycle • Riyadh/Dammam: Larger, government-backed projects and enterprise clients mean cycles tend to run 4,6 months on average. You’ll see initial scoping and approvals take 6,8 weeks, then negotiation and signature over the next 3,4 months. • Cairo: Deals with private developers and mid-size brokerages usually close faster,2,4 months total,thanks to lighter regulatory processes and smaller project scopes. On the Senior BD Manager comp: the USD 90K,110K base + 20,25% performance bonus is the full OTE for that role. We don’t layer in additional commission, but equity grants are available at the Head level (which we’ll discuss separately for your direct report package). Let me know if this matches what you had in mind or if you’d like to tweak any of these assumptions before our call on Wednesday. Looking forward to it! Best, Jasmine