Hi H***e, I hope you’re doing well. I’m J***e, an HR recruiter at StrategyBrain working with V***h. I came across your profile and was really impressed by your work as Founder and Chief Programmatic Coach at your consulting firm, plus your Programmatic Digest podcast and hands-on experience in media buying, ad trafficking and training. We’re currently looking for a Director of Programmatic Media Strategy and Enablement who can shape end-to-end programmatic strategies and lead training initiatives. Based on your background, I thought it might be a terrific match. Would you be open to a brief conversation to learn more about this opportunity? Looking forward to your thoughts! J***e

Hi H***e, great to hear from you! I’d be happy to set up a quick chat to discuss the Director of Programmatic Media Strategy and Enablement role at V***h. I’m available tomorrow at 10:00 AM ET or Thursday at 2:00 PM ET,let me know if either works for you or feel free to share a time that fits your schedule. In the meantime, here’s a brief overview of the opportunity: • Company & Culture: V***h is a growing programmatic advertising SaaS (150,300 employees across North America, Europe & APAC). We’re remote-friendly, highly collaborative, and committed to continuous learning and leadership development. • Role Overview: You’ll develop and oversee end-to-end programmatic media buying strategies, manage ad trafficking and serving operations, and design/deliver advanced training programs for both internal teams and clients. • Impact & Growth: This is a high-visibility role where you’ll partner with Product, Sales and Analytics to shape service offerings, drive platform enhancements and support revenue growth targets. There’s a clear path to senior leadership and significant opportunity to build and mentor a team. • Resources & Rewards: You’ll have a dedicated budget for training initiatives, a cross-functional team to bring your vision to life, and a competitive compensation package (base salary, annual bonus and equity). Your background as a Founder, Chief Programmatic Coach and podcast host uniquely positions you to lead our strategy and enablement efforts,your expertise will directly influence our product roadmap and client outcomes. Does this overview resonate? Let me know which time works best or if you’d like any further details ahead of our call.

Hi H***e, Happy to share a ballpark. For the Director of Programmatic Media Strategy and Enablement role, we’re targeting a base salary in the $150k,$180k range, plus a ~15% annual bonus target and equity grants roughly in the 0.1%,0.2% range (vested over four years). Of course, final numbers will depend on experience and scope, so we can dive into the details when we chat tomorrow at 10:00 AM ET. Looking forward to it! Best, J***e

Hi H***e, Great questions. In terms of hitting the top of our $150,180K range, candidates who come in not only with deep programmatic strategy chops but also a track record of driving measurable business outcomes (for example, owning +20% YoY revenue growth in a programmatic line of service, launching new market verticals or scaling enablement programs to dozens of clients) typically land at the upper end. Given your consulting firm and podcast success, we’d look to leverage that thought-leadership by expanding your remit,perhaps owning a larger regional or global training budget, mentoring a small team of strategists, or co-owning P&L targets with Sales,to justify the top tier. Regarding equity vesting, our standard is a four-year schedule with a one-year cliff. That said, we’re open to discussing tweaks for senior hires,whether that’s a slightly accelerated vest or performance-based refresh grants tied to key milestones. We can walk through those options in detail at 10 AM ET tomorrow. Looking forward to our conversation and diving into specifics! Best, J***e

Hi H***e, Fantastic,I’m looking forward to diving in tomorrow at 10 AM ET. We’ll explore how owning a larger regional/global training budget and co-owning P&L goals can position you at the top of our compensation band, and I’ll come prepared with our accelerated vest and performance-refresh options. I’ll send over a calendar invite with dial-in details shortly. Let me know if there’s any specific data or benchmarks you’d like me to have on hand beforehand. Talk soon! J***e

Hi H***e, Happy to share some ballpark benchmarks you can use: 1. Regional Training Budgets - Mid-sized regions (North America, EMEA, APAC): typically $250K,$500K annually, covering content development, platform licenses, external facilitators and internal enablement resources. 2. Global Training Budgets - When you roll up multiple regions plus centralized content and tech investments, you’re looking at roughly $750K,$1.5M per year. 3. P&L Targets for Top-of-Band Compensation - Revenue: co-own a training & enablement line driving $2M+ in incremental ARR (or equivalent services revenue) - Growth: 20%,30% YoY growth on that line - Profitability: ~25% EBITDA margin or better, factoring in all staffing, tech and delivery costs - Efficiency Metrics: client retention north of 90%, utilization rates for trainers at 75%+ Feel free to pull in any case studies that demonstrate hitting or exceeding these thresholds. I’ll have our internal benchmarks on hand when we speak tomorrow at 10 AM ET and we can align on exactly how you’d own and report against these figures. Talk soon, J***e